You want to be on Page 1 of Google...

Remember, the internet is a crowded place now, ALL your competitors want the same as you and there are many things you must get right to stay on top. You must:

• Choose the right keywords
• Maintain the best content
• Get your links right
• Jump in with both feet

If you manage all these your site will become more popular, you may employ a search engine optimisation (or marketing) expert to speed the process (ask us before you do, we know some good ones!) ... but should you base your whole business plan on people just happening upon your site and making you rich?

No!

A web site is a tool which compliments your business. It can work for you to make taking enquiries or orders more efficient, it may offer information to save time on the phone (as these pages do), it may help in any number of ways but it cannot replace your businesses good marketing and advertising.

Where did you buy your last book online? Did you type "bookshop" into Google or did you just go straight for your favourite, Amazon perhaps?

Download Dave Carr's document on SEO and web marketing »