Links mean business
Think of links the same way you do networking and getting business by recommendation.
All our business comes by word of mouth, and that word of mouth spreads throughout a network of business people. Linking is just like that, if your site isn't linked to anyone else's you have no network and no word of mouth, but it runs deeper than that, a lot deeper.
We're talking search engines here right? Search engines work more and more like real people, and by measuring your links with other sites they gauge your importance which in turn contributes to your ranking. High importance helps with high rankings and gets you business, so linking with other sites is a MUST!
Choosing the right links is vital, if anyone offers you a deal whereby you're guaranteed X-thousand links for Y-pounds RUN LIKE A FURY! Your links should be carefully chosen with relevant web sites of high quality, take some pride over who you associate yourself with. We offer advice in this field, however we're not a search engine optimisation comapny in the fullest sense, whilst we build search engine friendly web sites, an SEO company adds value by researching your market and making recommendations for your site which we implement. We work with SEO experts regularly and can arrange their services for you.
Download Dave Carr's document on SEO and web marketing »

